THE BETTER BODEGA

BRANDING + PACKAGING + APP

without emptying your wallet

FILL YOUR BASKET,

A local market The Better Bottega mainly stocks their own brands allowing them to price their products themselves and insure their quality. Customers will not be overwhelmed with mutiple options for same exact product. Therefore shortening the search time.

Here’s how: In the strategy phase, we chose to use primary colours to represent the brand's naturally sourced and healthy products. Selecting a warm and cool-toned colour palette provided balance offering a feeling of friendly inclusiveness to the brand.