HUDSON AND OAK

BRANDING + PACKAGING + PRODUCT DESIGN

For the well-lived home

HOME GOODS

We design home goods with functionality and clever design. These values are at the forefront of our process, bringing each item from our studio to the market. Hudson and Oak is a women owned business based outside of Vancouver, BC.

hudsonandoak.com

Here’s how: In the strategy phase, we elevated Hudson and Oak from a home improvement brand to a design house engineering beautiful tools for creative people. From there, we crafted the tagline Artists in Residence, to describe both the artistry of the brand and the audience. Guided by our strategy, we explored the relationship between people and spaces, creativity and change throughout the suite. The notion of change comes to life in design across the identity, from the simple square to circle shift in the logo’s “o” letterforms, to dynamic, flexible patterns, logo orientations and layouts. Inspired by the modernist simplicity of Massimo Vignelli and Bruno Munari, we crafted sturdy and thoughtful messaging with a warmly human perspective.

Here’s how: Because Hey Jane is all about women receiving care on their terms, we traded in the clinical look for something warmer and more empowering. In all of our design choices, we focused on balancing feelings of soothing softness with strength and a bold sense of belonging. We opted for a friendly, modern logomark with a fresh, uplifting feel to reflect making one’s own choices. Balancing softness with strength, we carefully selected our color palette. Then we activated it with dynamic pattern and shape compositions. A stripe of patterning carries a warm sensibility to the outer packaging; the inner box is memorably minimal with a reassuring touch of texture.

More than

Home Goods

We are constantly evolving and learning how we can continue to grow as a company while taking care of the environment. All orders are packaged and shipped in recycled post-consumer materials made locally, lessening our impact on global emissions. In 2023 our social responsibility is to focus on supporting and giving back to organizations that strive for justice to indigenous traditional territories through legal defense.

Here’s how: In the strategy phase, we elevated Hudson and Oak from a home improvement brand to a design house engineering beautiful tools for creative people. From there, we crafted the tagline Artists in Residence, to describe both the artistry of the brand and the audience. Guided by our strategy, we explored the relationship between people and spaces, creativity and change throughout the suite. The notion of change comes to life in design across the identity, from the simple square to circle shift in the logo’s “o” letterforms, to dynamic, flexible patterns, logo orientations and layouts. Inspired by the modernist simplicity of Massimo Vignelli and Bruno Munari, we crafted sturdy and thoughtful messaging with a warmly human perspective.